Bay Area-based online retailer Serena & Lily went east to the Hamptons recently to set up their first brick-and-mortar shop; Beach Market, in Wainscott. The all-white, beach-cottage-inspired interior features the company's signature linens and furniture as well as one-off seasonal offerings. Added to the mix are art work, vintage finds, and limited edition surfboards painted by Serena herself. For more, go to Serena & Lily.
Above: The entry to the Serena & Lily Beach Market in Wainscott.
Above: The whitewashed interior features a trio of rattan Cabrillo Pendants hanging over the display table.
Above: A collection of painted buoys. Photograph by Heather Clawson for Habitually Chic.
Above: A Sling Chair on display; on the floor are White Rope Bins. Photograph by Heather Clawson for Habitually Chic.
Above: Cheerful summer essentials.
Above: A selection of pillows.
Above: A corner is devoted to children and babies. Photograph by Heather Clawson for Habitually Chic.
Above: Colorful Mercado Baskets hanging from the wood slatted wall. Photograph by Heather Clawson for Habitually Chic.
Check out more West Coast style on the East Coast in this Shopper's Diary in nearby Sag Harbor.
Considered Design Awards: Vote for Your Favorites in Each Category Once a Day
| Remodelista Reader Finalists | Remodelista Professional Finalists | Gardenista Finalists |
| Best Dining Space | Best Dining Space | Best Architectural Feature |
| Best Office Space | Best Office Space | Best Indoor Garden |
| Best Kitchen Space | Best Kitchen Space | Best Urban Garden |
| Best Bath Space | Best Bath Space | Best Edible Garden |
| Best Bedroom Space | Best Bedroom Space | Best Outdoor Room |
| Best Children’s Space |